From ideation to execution kicked-off the Chicago-wide Community Hero Spotlight Award & Recognition event recognizing local heroes who are making a difference in the lives of others and in their communities.
Achievements & Highlights
- Gather consensus and collaboration from more than two dozen major and local Chicago media participants including iHEART Radio, WVON and print and online publications.
- Exceeded expectations and goals, engaging community participation, generating more than 80,000 individual votes.
- 336% increase in digital traffic.
- $70,000 increase in advertising budget for media participants.
- Acquisitioned $25,000 in total proceeds to the top 3 candidates.