Organized the West Suburban Journal EDIFY 5K Run & Kids Dash in collaboration with the Village of Bellwood, IL for the first-ever village-wide race. The event attracts 400+ participants annually. Sponsorships include McDonald’s, Nicor, V103 FM, ComEd, Boys & Girls Club, Chicago Bulls, and Southwest Airlines.
Highlights & Achievements
- Increase market share and visibility
- Raises more than $300K proceeds since inception
- Generates $150K at the sponsorship level
- Drives advertising sales revenue 13 percent increase
- Nurtures external relations
- Branding & economic development